Under the Freedom Polio project, ZMQ along with CORE Group Polio Project (CGPP) worked on a holistic mHealth solution designed for effective community level health management to combat Polio. The project is implemented via an extensive network of over 1300 Community Mobilization Coordinators (CMCs). The CMCs conduct social mobilization activities in high-risk areas to promote implementation and acceptance of the oral polio vaccine (OPV), supplementary immunization activities (S.I.A) and routine immunization (RI) coverage. The CMCs also work with the Social Mobilization Network (SM-Net) that works with underserved communities in high-risk areas in coordination with district governments, National Polio Surveillance Project (NPSP) and other partners. The technology part of the project is implemented by ZMQ, a Technology for Development social enterprise specialized in developing technology-led modules for healthcare and social development.
The Project is implemented on the ground through three NGOs partners of Population Concern International (PCI), Adventist Development and Relief Agency (ADRA) and; Catholic Relief Services (CRS) in 56 Blocks of 13 high-risk districts in Uttar Pradesh and West Bengal. The project is reaching annually to more than 21 million children under 15 years old.
The three tier network of CGPP mobilizers work towards sustaining the changed behavior of the communities and supports immunization activities. These variety of Staff work in close association with Government implementation Structure and other partners and players implementing the program on ground like UNICEF, CARE, ROTARY etc. On ground implementation structures are:
- District Mobilization Coordinators (DMCs) – There were 14 DMCs. Each DMC is responsible for supervising the BMCs and conducting social mobilization activities throughout the district.
- Block Mobilization Coordinators (BMCs) – There were 97 BMCs. Each BMC is responsible for social mobilization activities at the block level and overseeing and leading the CMCs.
- Community Mobilization Coordinators (CMCs) -There were 1325 salaried CMCs. Each CMC is responsible for mobilizing about 500-600 households, including holding community meetings, bringing local influential people to home visits, and holding health camps. Each CMC maintains immunization status records for all of the under five children in their assigned areas and for those participating in vaccination campaigns.